Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
Abril/2015Afonso Fleury, Eds. Peter J. Williamson, Maria Tereza Leme Fleury, Ravi Ramamurti376 páginasEditora: Cambridge University PressLanguage: English
Dimensions: 15.2 x 1.7 x 22.8 cm
Fevereiro/2011Afonso Fleury, Maria Tereza Leme Fleury462 páginasEditora: Cambridge University PressLanguage: English
Dimensions: 15.2 x 2.5 x 22.8 cm
The Fortune 500 increasingly features more and more companies from emerging economies. This 2011 book examines and explains the rise of Brazilian multinationals and compares their development to that experienced by multinationals from other emerging economies, including Latin America, Russia, India and China
Capítulos de livro
Julho/2015Understanding Multinationals from Emerging Markets
Org. Alvaro Cuervo-Cazurra
Country of origin effects on internationalization: insights from BrazilAfonso Fleury, Maria Tereza Leme Fleury344 páginasEditora: Cambridge University PressLanguage: English
Dimensions: 15.2 x 1.8 x 22.9 cm
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest..
Agosto/2016International Business in Latin America (AIB-LAT)
Eds. William Newburry and Maria Alejandra Gonzalez-Perez
Doing Research and Publishing on Latin AmericaAlvaro Cuervo-Cazurra, Jorge Carneiro, Maria Alejandra Gonzales-Perez, Miguel Olivas-Luján, Rodrigo Bandeira-de-Mello, Ronaldo Parente, Wlamir Xavier232 páginasEditora: AAIALanguage: English
Dimensions: 14 x 1.4 x 21.6 cm
This volume in the Academy of International Business Latin America Chapter (AIB-LAT) series presents research findings and theoretical developments in international business, with special emphasis on innovation, geography and internationalization in Latin America. Contributions are based on the best papers from the fourth annual AIB-LAT conference.
Julho/2015The Routledge Companion to Non-Market Strategy
Eds. Thomas C. Lawton and Tazeeb S. Rajwani
Culture and international investmentRodrigo Bandeira-de-Mello448 páginasEditora: RoutledgeLanguage: English
Dimensions: 7 x 1.1 x 9.7 inches
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.
Janeiro/2015Advances in International Management: Emerging Economies and Multinational Enterprises
Eds. Laszlo Tihany, Torben Pedersen and Timothy Devinney
Framing international operations management: contributions from emerging country multinationalsAfonso Fleury, Jose Henrique Cordeiro, Maria Tereza Leme Fleury, Silas Ferreira Jr., Xingkun Liang, Yongjiang Shi541 páginasEditora: EmeraldLanguage: English
Maio/2014Encyclopédie de la stratégie
Eds. Franck Tannery, Jean-Philippe Denis, Taleb Hafsi, Alain Charles Martinet
Politique et LobbyingRodrigo Bandeira-de-Mello1200 páginasEditora: VuibertLanguage: Français
Dimensions: 24,7 x 4,5 x 18,4 cm
Dezembro/2012Encyclopédie de la stratégie
Ed. Amjad Hadjikhani
The importance of nurturing political connections for emerging multinationals: evidence from BrazilMaria Fernanda Arreola, Rodrigo Bandeira-de-Mello, Rosilene Marco1200 páginasEditora: EmeraldLanguage: Français