Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
April/2013The Competitive Advantage of Emerging Market MultinationalsAfonso Fleury, Eds. Peter J. Williamson, Maria Tereza Leme Fleury, Ravi Ramamurti376 páginasEditora: Cambridge University PressLanguage: English
Dimensions: 15.2 x 1.7 x 22.8 cm
February/2011Brazilian Multinationals: Competences for InternationalizationAfonso Fleury, Maria Tereza Leme Fleury462 páginasEditora: Cambridge University PressLanguage: English
Dimensions: 15.2 x 2.5 x 22.8 cm
The Fortune 500 increasingly features more and more companies from emerging economies. This 2011 book examines and explains the rise of Brazilian multinationals and compares their development to that experienced by multinationals from other emerging economies, including Latin America, Russia, India and China
Capítulos de livro
August/2016International Business in Latin America (AIB-LAT)
Eds. William Newburry and Maria Alejandra Gonzalez-Perez
Doing Research and Publishing on Latin AmericaAlvaro Cuervo-Cazurra, Jorge Carneiro, Maria Alejandra Gonzales-Perez, Miguel Olivas-Luján, Rodrigo Bandeira-de-Mello, Ronaldo Parente, Wlamir Xavier232 páginasEditora: AAIALanguage: English
Dimensions: 14 x 1.4 x 21.6 cm
This volume in the Academy of International Business Latin America Chapter (AIB-LAT) series presents research findings and theoretical developments in international business, with special emphasis on innovation, geography and internationalization in Latin America. Contributions are based on the best papers from the fourth annual AIB-LAT conference.
July/2015The Routledge Companion to Non-Market Strategy
Eds. Thomas C. Lawton and Tazeeb S. Rajwani
Culture and international investmentRodrigo Bandeira-de-Mello448 páginasEditora: RoutledgeLanguage: English
Dimensions: 7 x 1.1 x 9.7 inches
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.
May/2014Encyclopédie de la stratégie
Eds. Franck Tannery, Jean-Philippe Denis, Taleb Hafsi, Alain Charles Martinet
Politique et LobbyingRodrigo Bandeira-de-Mello1200 páginasEditora: VuibertLanguage: Français
Dimensions: 24,7 x 4,5 x 18,4 cm
December/2012Encyclopédie de la stratégie
Ed. Amjad Hadjikhani
The importance of nurturing political connections for emerging multinationals: evidence from BrazilMaria Fernanda Arreola, Rodrigo Bandeira-de-Mello, Rosilene Marco1200 páginasEditora: EmeraldLanguage: Français