Books and Book Chapters


  • April/2013
    The Competitive Advantage of Emerging Market Multinationals
    Afonso Fleury, Eds. Peter J. Williamson, Maria Tereza Leme Fleury, Ravi Ramamurti
    376 páginas
    Editora: Cambridge University Press
    Language: English

    ISBN-10: 1107659418
    ISBN-13: 978-1107659414
    Dimensions: 15.2 x 1.7 x 22.8 cm

    Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

  • February/2011
    Brazilian Multinationals: Competences for Internationalization
    Afonso Fleury, Maria Tereza Leme Fleury
    462 páginas
    Editora: Cambridge University Press
    Language: English

    ISBN-10: 0521519489
    ISBN-13: 978-0521519489
    Dimensions: 15.2 x 2.5 x 22.8 cm

    The Fortune 500 increasingly features more and more companies from emerging economies. This 2011 book examines and explains the rise of Brazilian multinationals and compares their development to that experienced by multinationals from other emerging economies, including Latin America, Russia, India and China

Capítulos de livro

  • August/2016
    International Business in Latin America (AIB-LAT)

    Eds. William Newburry and Maria Alejandra Gonzalez-Perez
    Doing Research and Publishing on Latin America

    Alvaro Cuervo-Cazurra, Jorge Carneiro, Maria Alejandra Gonzales-Perez, Miguel Olivas-Luján, Rodrigo Bandeira-de-Mello, Ronaldo Parente, Wlamir Xavier
    232 páginas
    Editora: AAIA
    Language: English

    ISBN-10: 113740910X
    ISBN-13: 978-1137409102
    Dimensions: 14 x 1.4 x 21.6 cm

    This volume in the Academy of International Business Latin America Chapter (AIB-LAT) series presents research findings and theoretical developments in international business, with special emphasis on innovation, geography and internationalization in Latin America. Contributions are based on the best papers from the fourth annual AIB-LAT conference.

  • July/2015
    The Routledge Companion to Non-Market Strategy

    Eds. Thomas C. Lawton and Tazeeb S. Rajwani
    CHAPTER 10
    Culture and international investment

    Rodrigo Bandeira-de-Mello
    448 páginas
    Editora: Routledge
    Language: English

    ISBN-10: 0415712319
    ISBN-13: 978-0415712316
    Dimensions: 7 x 1.1 x 9.7 inches

    It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

  • May/2014
    Encyclopédie de la stratégie

    Eds. Franck Tannery, Jean-Philippe Denis, Taleb Hafsi, Alain Charles Martinet
    CHAPTER 67
    Politique et Lobbying

    Rodrigo Bandeira-de-Mello
    1200 páginas
    Editora: Vuibert
    Language: Français

    ISBN-10: 2311400215
    ISBN-13: 978-2311400212
    Dimensions: 24,7 x 4,5 x 18,4 cm

  • December/2012
    Encyclopédie de la stratégie

    Ed. Amjad Hadjikhani
    The importance of nurturing political connections for emerging multinationals: evidence from Brazil

    Maria Fernanda Arreola, Rodrigo Bandeira-de-Mello, Rosilene Marco
    1200 páginas
    Editora: Emerald
    Language: Français

    ASIN: B00L71W8M4